Customer use of website growing; company finding new ways to be responsive

More and more customers are choosing to use the website to interact with the company – whether it’s to get energy efficiency information or pay their bill.

	Online customer presence –

Since the new design of mississippipower.com launched on July 17 more than 100,000 visitors have accessed the website.

Of those who provided feedback using the online survey, nearly 70 percent give the new site an “A” grade. The majority liked the new site better than the previous.  Surprisingly, 32 percent were visiting for the first time.

The largest online customer presence is in Hattiesburg (36 percent), followed by Gulfport, Meridian and Biloxi. However, many of the company’s small towns also have customers coming to the site.

	Online customer presence –

Another growing trend is the number of customers who are accessing the site from tablets or mobile devices. Since the launch of the new site, which was built in a responsive design that adapts to the device it is being viewed on, about 44 percent of visitors used a tablet or mobile device.

In addition to the bill payment section, pages that are getting the most visits include: Storm and Outage Center, Kemper County energy facility, Careers, My Business – Rates, and My Home – Save Energy.

Mississippi Power is continuing to set a strategy for developing and maintaining the site on a continual basis to help meet customer expectations and provide additional value.